We’ve noted time and time again the way in which Wikipedia receives loads of traffic from Google, and to be honest, there’s no clear sign that this will change. But Google has gone so far as to launch Knol, a sort of would-be competitor.
Despite no ads or any obvious revenue generation, Google News is worth $100 million to Google, according to VP Marissa Mayer.
How does zero equal $100 million? As one of Google’s many for free peripheral services, enough people sort of ride the Google wave over to the search engine from the News page. In Google’s estimation, all that referral traffic is worth a pretty penny.
“You can’t manage what you can’t measure.” Those thought-provoking words are from Kevin Lee of Didit.com in an interview with Mike McDonald during the 25th Annual ACCM Conference. Many people simply measure immediate conversions, but as Kevin discusses, there’s much more that needs to be measured. Check out what Kevin has to say right here on WebProNews. (more…)
Link building can be a grueling and demanding course of action. However, did you know there are measures you can take offline that will help in the link development process? In an interview with Mike McDonald at the 25th Annual ACCM Conference, Rhea Drysdale of Less Everything explains how this can be done. She says being a good business person is a helpful place to start. Develop a name for yourself and your business in your community and your relationship will carry over online. Find out more from Rhea Drysdale right here on WebProNews. (more…)
Google CEO Eric Schmidt is on stage right now at Fortune’s Brainstorm conference being interviewed by Fortune’s David Kirkpatrick. Here are my notes live:
Q: What is Google?s next great revenue stream?
Schmidt: How about text ads?
Q: The biggest knock against Google is that it is a one-product company. how do you respond […] (more…)