“Floundering” might be a word used to describe traditional PR folks attempting to navigate the obstacles of not only the participatory web but even the Internet in general. In a way, it’s sad to watch giants (like WalMart) get the simple concept of blogging so monumentally wrong, drastically weaving to and fro in a vein attempt at regaining its lost credibility. Or maybe it’s not so sad? After all, this is a new frontier…. and who better to master it than pioneers?
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