Crowd constitution at SEO conferences, such as Chicago’s Search Engine Strategies is rather varied. While one can certainly rub shoulders with veterans, for obvious reasons, newcomers are present in force. Imagine being thrust into the role of Search Director for a large company… then being directed to “pick up” the trade. How can anyone expect to master such nuanced skill set and knowledge… even if you’ve been afforded the opportunity to visit shows like SES? Gordon Hotchkiss, president / CEO of Enqu ro happens to have some advice.

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