SES: Breaking Down Pay-Per-Click
The common perception when it comes to search marketing is to view pay-per-click and organic strategies as two separate, diametrically opposed methods of optimization. This viewpoint, however, can be somewhat misleading, as most successful marketing campaigns will employ both tactics in order to achieve optimum rankings with search engines. So, if pay-per-click isn’t mutually exclusive to an organic strategy, how is it best put to use? Matt Van Wagner of findmefaster.com is a PPC expert who has the answer to just such a question. Matt sat down for a chat with Mike McDonald of WebProNews at Search Engine Strategies in Chicago, and went through the ins and outs of pay-per-click.