As I already suggested previously, John Battelle has also now posted saying Google’s upcoming foray into third-party ad serving will be with a free product.
John suggests that the reason Google would take on that cost for free, is to get access to the margins and data of everyone. While I can’t say that’s not true, I think he leaves out perhaps the more important part of why I think they’re making it free.
Like any ad network, Google Adsense can only make money when it has inventor (more…)
I have a few days off and am in sunny Cancun until next Monday. Though Cancun may not officially be an island, there are several things that I noticed in common among every trip to an island or resort area that I have the chance to take - including this one.
It seems the rules for island marketing are unique, but common across countries and cultures. Here are just a few things I found interesting about island marketing that I will be taking home and considering as I plan new campaigns and efforts for clients:
Own the categ (more…)
Having a ‘Digg This’ or any other social media site button on your site facilitates your readers in voting for the content and consequently having your content promoted and viewed by thousands of readers. But simply having the button on your site is not enough.
Of course before the button even comes into play, your content/site must be of excellent quality and must appeal to the particular social site’s interests; and your reader-base has to be social-web savvy. Assuming that you satisfy those criteria, the placement of the social news sites’ buttons (more…)
