You don’t always have to bring something truly novel to the table and innovate from scratch to be able to truly succeed in a crowded marketplace. You simply have to show the your potential customers that you are providing more value than your competitors.
Microsoft did an excellent job of showing how their Xbox 360 gaming console provides more value than Sony’s PlayStation 3. They didn’t do this by comparing console specifications, or by comparing the number of titles available for each console, rather they did it by carefu (more…)
Politics like everything in life; isn?t an exact science.
Politicians know for the most part who is going to vote Republican, and who is going to vote Democrat. They?ve seen numbers, charts, graphs, and polls. They know their people; their constituents, their voters, and how the makeup of the country brakes down. They know which are the Red States, The Blue States. Almost every presidential election year the makeup of the country for the most part remains very similar to the previous election year.
What they don?t know is: who are the independent voters are going to (more…)
For all you TypePad junkies who have been cramming the HitTail code into a line list, we’ve just made it easier for you. We have just created a TypePad widget, and been accepted into the TypePad Gallery. Make it popular, so we get accepted onto the TypePad Recommended Widgets list. Thanks to Dave Berkowitz of 360i and Search Insider for originally suggesting it.
HitTail reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results. We present these terms to you as suggestions th (more…)
Currently, search engine marketing is best described by the phrase “popular.” This may change in the future, but right now, to rank in a competitive search term, you have to be popular; you know, like way back in high school where there was a division between […] (more…)
In my last article I wrote about how search marketing is currently like a giant popularity contest. This begs the question of what’s going to come next as Google’s and the other engines’ algorithms keep evolving and take into account more and more data. […] (more…)
