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Ten Tips for Lead Generation Landing Pages

Editor’s Note: The next in our series of guest posts from SEM professionals comes from Jon Miller, VP of Marketing at Marketo. Marketo is a client of our PR agency M&O and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com. 

With Jon’s […] (more…)

Suck Quieter, Lest They Make A Website About It

Pick whichever cliché you like: what goes around comes around; you catch more flies with honey; adding insult to injury; cutting off your nose to spite your face; his butt would make Harold a Sunday face. They all could apply here – maybe not that last one; just something my grandfather used to say.

In general though, you want good publicity, and you want good business reviews to come to the limelight. Bad reviews, you’d do well to sweep them under the rug and hope nobody notices. The last thing you want to do, especially when competition in your s (more…)

Facebook Killing Google, Chapter II: Flyers

Facebook Flyers Pro, the advertising program offered within the Facebook social network, could be a fascinating competitor for AdSense for a few reasons.

If you are an advertiser eager to reach 18-23 year old single males attending the University of Kentucky, with a select group of keywords, and do so at a better bid price than Google offers with AdWords, Facebook Flyers Pro could be of interest.

Seeking Alpha made the obligatory Google-killer suggestion, based on their observations a (more…)

2007 Podcast and New Media Expo: Eric Schwartzman


Founder and Chairman of iPressroom, Eric Schwartzman talked with WebProNews about topics discussed in his session on how to Integrate Podcast into Marketing, PR and Corporate Communications Campaigns. He talks about his methodology and criteria your company should examine. For more details of the interview with Schwartzman and more from the Expo, […]
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2007 Podcast and New Media Expo: Chaz Rough from Podfactory.net


President of Podfactory.net, Chaz Rough talked with WebProNews about his session on “Growing the Market by Podcasting Customized Content” at the 2007 Podcast and New Media Expo. He discusses the tools he uses for his Podcast, Yogamazing to enhance his product and market the Podcast. We also got his views on the future of Podcasting and what he thinks will happen to the accessibility of it. For more details of the interview and more information about the Expo, keep watching WebProNews.
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