U.K.-based peer to peer lending startup Zopa is gearing up for their U.S. launch. Reports of the launch have been circulating for some time (WSJ), but now it seems only days away. The service will be available at us.zopa.com, but is currently under password protection.
Zopa’s peer to peer lending service differs from U.S. rivals by […] (more…)
As we pass through some turbulence on the plane I?m quietly reflecting on the last few months spent in Europe. At the beginning of the trip, I was still trying to make it a working trip. By the end. I was only spending about 4 hours a week total on the Net; it […] (more…)
About 2-3 times a day a pitch comes in via email, Facebook message or other means asking for a mention or a link. Some are cut and paste pitches from PR reps, some are from companies trying to promote their own message and some are from industry associates that feel they have something special […] (more…)
Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases for search engines. While it’s true that the future of the traditional press release has been up for debate over the past few years, wire services and the web sites they syndicate […] (more…)
Nathania Johnson recently tagged me to respond in her post “A Meme about Measuring Social Media Marketing” - asking me to answer the question that is plaguing us all these days regarding the best way to measure social media marketing.
This isn’t the first time that this should be asked, nor shall it be the last (at least I hope). After all, measurement boils down to making sure that money is well spent, audiences are reached, and determining tactics that worked versus t (more…)