Facebook Beacon Isn?t On The Coke Side Of Life
An interesting article over at the NY Times details the failure of Coca-Cola to follow through on its initial commitment as a Facebook partner in Beacon. Coke had been named as a “Landmark Partner” in Beacon along with Verizon and Blockbuster when Facebook announced Beacon November 6.
Notably Coca-Cola didn’t realize that Beacon wouldn’t be opt-in, […]