The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.
The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. […] (more…)
There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:
Gain insight into a community of interest -You can […] (more…)
A surprising number of people, and indeed some surprising people, are now using Twitter to give status reports on what is happening in their corner of the universe. The strict imposition of no more than 140 characters and spaces seems to concentrate the mind most effectively. Tweats are of course produced by human writers. Twitter can certainly be rated a success.
Google had posted ‘recommendations on how to take advantage of universal search‘ last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month ‘universal’ and ‘personalized’ search remained the core of the conference topics.
Mark Poirier, the President and Co-Founder of acquisio, gives Mike McDonald an overview of his business. acquisio is a software-based company that helps agencies manage paid search for all their clients and on all the major search engines with one login. Poirier discusses challenges with the three major search engines. He does say that MSN’s adCenter is very popular in Canada. For more about acquisio, tune in to the WebProNews video. Keep watching WebProNews for more video coverage from SES New York 2008. (more…)