With over 100 million blogs tracked by Technorati, there is a tremendous amount of momentum and motivation for businesses to take advantage of all the marketing, PR, support and revenue opportunities that business blogs can bring.
Sometimes it seems there are more “blog consultants” than there are business blogs due to the ease of using free […] (more…)
I almost did a Mike Arrington headline, like the one he used recently against Wired magazine, when he was frustrated that they were calling him out. It would have been so satisfying. But, I decided to play it straight. At least here. Over on FriendFeed I let my full fury out.
A family from Britain had their $8 million Spanish home vandalized by 400 teenagers after the owner’s 16-year-old daughter put invitations to a party on social networking sites Facebook and Bebo.
After invitations to the party were posted rumors began to circulate that Jodie Hudson’s parents did not care if their seven-bedroom home was destroyed because they were getting a divorce.
Just in case you are not aware, a landing page is the page that you go to after you click on a banner, search result, or email promotion. In an interview with Mike McDonald at the 25th Annual ACCM Conference, Karen Crist of Bright Cloud Marketing explains the differences between a good landing page and a bad one. A bad landing page is too complex and makes it unclear what the consumer is supposed to do. A good landing page allows the consumer to make the action very easily. For more information on landing pages, tune in to the WebProNews interview with Karen Crist. (more…)
The average person usually equates analytics with measurement and performance. But in an interview with Mike McDonald at the 25th Annual ACCM Conference, Nancy Shaver of Experian said the biggest opportunity in analytics is a better understanding of your customer. She explains how analytics helps you know specific demographics and behaviors of your customer. Having a knowledge of these elements will bring in more customer feedback which will eventually lead to more revenue. Watch the complete WebProNews interview for more information. (more…)