Landing Pages: Good vs. Bad
Just in case you are not aware, a landing page is the page that you go to after you click on a banner, search result, or email promotion. In an interview with Mike McDonald at the 25th Annual ACCM Conference, Karen Crist of Bright Cloud Marketing explains the differences between a good landing page and a bad one. A bad landing page is too complex and makes it unclear what the consumer is supposed to do. A good landing page allows the consumer to make the action very easily. For more information on landing pages, tune in to the WebProNews interview with Karen Crist.