Google Signs Major Map Deal With Tele Atlas
Thanks to a new deal, it doesn’t look like Google’s going to be running low on maps anytime soon. For the next five years, Tele Atlas will be providing the search giant content in over 200 countries.
Internet Has Almost Double The Influence Of TV
In the UK, Germany, and France the Internet has about double the influence of television when it comes to consumer decision making according to the Digital Influence Index, a study done by Fleishman-Hillard and Harris Interactive.
The study found that consumers use the Internet in a number of ways to make decisions. Consumers are more likely to seek opinions of others by visiting social media and product rating sites when making choices that have a major personal impact.
Let?s Talk Analytics, Conversions, Cloaking, and More
It’s always good to hear what Rand Fishkin of SEOmoz has to say and the conversation at SMX Advanced was no exception. Rand talks about the latest tools from SEOmoz including a new analytics tool that not only allows you to track your own statistics, but also those of your competition. SEOmoz has also updated their version of Page Strength. With the economy being the way it is, Rand explains how you, now more than ever, need to create different content for the different visitors you receive. Rand also discusses white hat cloaking or rather, conditional reader editing (Sorry Matt Cutts!). Check (more…)
Inside Scoop from MSN Live Search
It’s always good to hear of new developments that will make life easier and Jeremiah Andrick of MSN Live Search Webmaster Center does just that. Announcement #1: Microsoft has released AdCenter Desktop Platform into Beta. Announcement #2: Google, Yahoo, and Microsoft have come together with a detailed documentation on how Robots Exclusion Protocol (REP) is implemented. Annoucement #3: Microsoft has also created a Web Page Error Toolkit to help webmasters and customers in the search process. Check out details on all three announcements in Mike McDonald’s interview with Jeremiah Andrick at SMX A (more…)
Google plaatst cartoons in AdSense
Google experimenteert met een nieuwe methode van online contentdistributie. De zoekmachinegigant werkt hiertoe samen met een bekende Amerikaanse striptekenaar. (more…)