P2P - Pay To Play. Any search engine marketing strategy that requires payment to the search engine company.
Pagejacking - the copying of a page by unauthorized parties in order to filter off traffic to another site.
PFI - Pay For Inclusion. Payment paid to a search engine company for inclusion in search results.
PPCSE - Pay Per Click Search Engine.
PR / PageRank? - A ranking used by Google that is meant to act as indication of the quality of a site and its authority status.
PR 0 / PageRan (more…)
These are some additional terminologeis used in field of SEO.
Above the Fold - The part of a Web page that is visible once the page has loaded. It is normally the top part of a Web page. This term comes from the newspaper industry and refers to the top half of the front page, which is visible when the newspaper is folded in half.
Algorithm - A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.
Analytics - Technology that helps a (more…)
With
search engine optimization (SEO) and
search engine marketing (SEM) such hot topics these days - and constantly evolving, it’s easy to get lost in all the various terminology and words used - especially when you’re starting out and trying to learn SEO/SEM strategies.
Even if you don’t intend to handle search engine optimization yourself and contract the work to others, it’s important to understand what your SEO person is telling you.
With some basic familiarity of SEO terminology, you’ll also be able to tell if a SEO person is heading down (more…)
Checkout new set of SEO / SEM terminologies.
Conversion Rate - The percentage of clicks that result in a commissionable activity such as a sale or lead.
Conversion Reporting - A measurement for tracking conversions and lead generation from search engines queries. It identifies the originating search engine, keywords, specific landing pages entered and the related conversion for each.
Cookies - Small files stored on the visitor’s computer that record information of interest to the merchant site. With affiliate programs, cookies ha (more…)
Check out these some more terminologeis used in field of SEM.
Click and Bye
- The process in which an affiliate loses a visitor to the merchant’s site once they click on a merchant’s banner or text link.
Click Fraud
- The deceitful practice of posing as pay-per-click (PPC) traffic for the purpose of costing advertisers? money or helping to generate false revenue by those affiliates serving the ads.
Click Through
- The process of activating a link, usually on an online advertisement connecting to the advertiser?s website or landin (more…)
