Ten landing page tips to turn visitors into customers
There?s something about a ten-item list that makes us want to get all Hestonian on you and break out the archaic pronouns, especially when it comes to something like getting people who visit your site to actually buy from you. After all, you work hard to get clicks. What could be more important than turning those clicks into customers?
But we?re kind of a live-and-let-live bunch here, and we?re not so big on telling people what they have to do. So consider these a set of suggestions about how to help optimize you (more…)
I was in my accountant’s office the other day and as we were wrapping up our meeting, he started asking questions about SEO. Apparently his site had suddenly dropped into oblivion for no apparent reason. After further investigation, I quickly found that there were about 2000 keywords hidden at the bottom of each page and that he had 5-6 domains all mirroring the same content. Over the next week we were able to get the spam cleaned up and submitted a reconsideration request to Google. In less than a week, he back up in the top three for his core keywords.
I don’t think that t (more…)
Last night?s MITX (Massachusetts Innovation & Technology Exchange; www.mitx.org ) titled, The 2008 Digital State - Social Media: the Opportunities and Implications for Marketers, was packed. This is not surprising given the incredible buzz that surrounds ?social media?. The speaking panel included:
? Tom Arrix, Vice President of Sales, East, Facebook; www.facebook.com
? Pauline Ores, Senior Marketing Manager, Community & Collaboration, Global SMB Marketing, IBM Corporation; www.ibm.com
? Juan Fernando Santos, Chief Creative Officer, StudioCom;
(more…)
I came across a MediaPost Insider article this afternoon called “Holiday Shopping Season 2007: All About the Blogs”, by Tessa Rudd. The article talks about how online shoppers, and advertisers and marketers trying to reach them see blogs as helping out with “guided shopping”.
Rudd writes, “The blogosphere offers unbiased, third-party voice for consumers, while simultaneously empowering advertisers with the valuable opportunity to capitolize on the trust that has developed between bloggers and consumers. Numerous reports from the Internet advertising industry and market resea (more…)
On Tuesday, Merriam-Webster announced their word of the year for 2007. And the winner was? w00t! Of course. I use this word ALL the time. For those of you out there who, like me, don?t find this word entering their daily vocabulary, let me give you a little background on the word. Webster?s online Open Dictionary defines it like this:
1. w00t (interjection)
Expressing joy (it could be after a triumph, or for no reason at all); similar in use to the word ?yay.?
w00t! I won the contes (more…)
