As the paid search industry has evolved from the days of goto.com to Overture to Yahoo and the rise of Google Adwords all sorts of search engine marketing strategies have been suggested and debated. Bid management, writing effective ad copy and day parting are just a few worthy of mention. Yet among all of these tactics the one most fundamental of concepts is time and again overlooked, conversion tracking. Let this then be just a friendly reminder to track your campaign’s target conversions and more specifically, all conversions.
A great example of the importance of tracking (more…)
In a meeting with our Google team this week, one of our contacts introduced us to iGoogle. Although I was aware of it, I never really went as far as to try it out. However, out of curiosity today, I went to check it out quickly, and before I knew it 15 minutes went by with me playing around with my page, as well as some of the ‘gadgets’ I can add to it.
iGoogle allows you to personalize your Google homepage, spicing it up from just the plain white background. It allows you to customize your page with news, local weather, YouTube clips, and lets you ‘add stuff’; gadgets that (more…)
Yesterday, the popular social content site, Digg, made some pretty drastic changes to its taxonomy. This change certainly softened the corners of the traditionally tech driven social site, providing a greater diversity of content options. There is a new Lifestyle category and greater prominence for Sports and Entertainment categories. Additionally, Offbeat, which has historically served as the catch all for stories that didn’t fit elsewhere, has been broken out into its own category with a variety of subcats.
It will be interesting to see how the fork-tongued Digg hard corps (more…)
According to Google?s software engineer, Matt Cutts ? Google plans to shortly roll out a new filter that will treat sub-folders and sub-domains of a site equally. According to SE Roundtable (http://www.seroundtable.com/archives/015621.html), at a recent PubCon conference in Las Vegas, Matt stated that very soon things will change and a domain will be limited to 2 total URL?s within any set of search results.
So what does this mean for webmasters? Since sub-domains up until this point have been treated as individual domains, site owners had the ability to (more…)
It is no surprise that more ad dollars are being invested in pull media, such as search, as the alternative is down right annoying. This became very clear to me today when I received no less than 7 calls from the same telemarketer about these great “free” gifts that I have been randomly chosen to receive, but of course didn’t request.
This situation was both annoying and a little scary, as they knew the last 4 digits of my credit card and claimed to be affiliated with my credit card. The seven calls gave me a chance to do some probing and I quickly learned that they were not (more…)
