When thinking about the concept of Facebook and the overall ability it gives a user to put whatever details about the going-ons in their life right out there for everyone else on Facebook to see, one could convince that it might not be a big deal if recent online purchases began showing up in user profiles. After all, if Janie Teenager bought two tickets to see Fantastic Four with her main squeeze and wanted people to know about it, what harm could be done in Facebook displaying that Janie actually bought the tickets to said movie on Fandango, one of the participating companies in Facebook’s (more…)
With all the buzz lately about Facebook?s new advertising platform, another social media ad platform may have been overlooked. While LinkedIn?s ad platform (http://www.linkedin.com/static?key=advertising_info) may not have all the bells and whistles of Facebook?s (http://www.facebook.com/ads), it does enable advertisers to reach a different audience.
LinkedIn, a social media site dedicated to helping professionals stay in touch with past colleagues and classmates, or explore new career opportunities, is a great way for advertisers to r (more…)
Google announced this week that CPC site targeting is currently out of Beta, and available to all advertisers. They also announced that they will now call what was formerly known as Site Targeting, “Placement Targeting”.
According to Google, “With the launch of CPC bidding, you can not only pick the placements where your ads appear, but you can also select the bidding option that best matches your clients’ needs. For instance, if the purpose of your client’s placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can selec (more…)
A colleague of mine and I were in New York for Ad Tech last week and had the pleasure to schedule time with a few of the leading ad serving and tracking providers. Our core focus for the meetings was to ultimately unlock that holy grail of advertising - closing the loop from customer awareness to purchase. This concept goes far beyond just direct awareness to conversion it also includes identifying the multiple touch points a consumer experiences with a brand. From hearing a radio spot to viewing a banner to finding that brand via a search engine. There are many steps to this process and many (more…)
Google announced this week that CPC site targeting is currently out of Beta, and available to all advertisers. They also announced that they will now call what was formerly known as Site Targeting, “Placement Targeting”.
According to Google, “With the launch of CPC bidding, you can not only pick the placements where your ads appear, but you can also select the bidding option that best matches your clients’ needs. For instance, if the purpose of your client’s placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can selec (more…)
