An often overlooked aspect of Pay-per-Click Advertising, targeted landing pages can have a significant impact on conversion rate. Why? It’s the first page a visitor sees after clicking your ad, can be as relevant and granular to a search term as desired, and has the ability to give the customer exactly what they’re looking for. Moreover, search engines favor campaigns whose landing pages are highly relevant to their ad groups. As Jennifer Laycock pointed out in her recent blog,
(http://www.searchengineguide.com/jennifer-laycock/five-common-paid-search-mistakes-that-ca.php (more…)
The new website, www.freerice.com, offers visitors the chance to donate 10 grains of rice by simply playing a multiple choice vocabulary game. That?s it, that?s all you have to do. According to my colleague, there are approximately 14,500 grains of rice in one cup - http://www.producersrice.com/rice/facts.html#A
All you need to do is answer 1,450 questions correctly and you can provide one cup of rice to a hungry and less fortunate individual somewhere on the globe!
The project was started on October 7th, 2007 and r (more…)
On Monday, CEO and Founder of Facebook, Mark Zuckerberg, unveiled their new ad platform. Essentially it will allow advertisers to create a corporate profile. Facebook users will be able to become “friends” with the company and share their experience with other friends within the social network. In addition, the Beacon Project will allow user’s to share their purchase and interaction behavior outside of Facebook on participating sites through feeds. Advertisers can then in turn serve up ads to people that have showed an affinity to a certain brand. There is apparently some form of behavioral/de (more…)
At the end of last week, I started receiving emails from Yahoo “informing me about the savings I’ve received for my account(s) due to Pricing Discounts”:
“Pricing Discounts are designed to take quality into account in pricing traffic from Yahoo?s partner sites. This means that you may be charged less for certain clicks coming from partner sites depending on the quality of those clicks. Quality is calculated based on conversion rates and other measurements of the ability to deliver more interested customers to your website.”
The email went on to outline which account (more…)
Does your current marketing strategy take into consideration what types of online web directories you should submit your website to? If it does and you’re not careful, you could end up wasting money away and potentially hurting or influencing your rankings. At Rock Coast Media, our SEO link building experts are constantly working to develop a comprehensive list of quality web directories to improve our client rankings. Below are Top 5 Red Flags on the types of web directories you should avoid.
Red Flag #1 No Editorial Review ? Recently (more…)
