Real-time reporting helps PPC managers identify trends before they become costly. Instead of waiting for Google AdWords reports, PPC managers can use HitTail to spot abnormal activity in their paid search campaigns in real-time. Watching the real time report in HitTail often shows clicks for broad match keywords that advertisers should not be bidding on or shows a discrepancy in clicks that HitTail records compared to what Google reports. This discrepancy can sometimes be attributed to click fraud.
Here are some examples of both scenarios:
1) HitTail ide (more…)
Why is HitTail the perfect complement to whatever analytics system you use today? Some folks will say real-time analytics isn’t important, but I’m telling you that it IS important by how it immerses you into the actual pulse of your site. For example, if your site hits the homepage of Yahoo, you know it in seconds, rather than the next day, after your servers have already been taken down. Now not everybody lands the homepage of Yahoo, but the same principle applies to if you get a single link from a single site–wouldn’t you like to reach out to them mom (more…)
So there you have it. I’ve been dropping hints for a few days now, but HitTail’s premium service for driving down CPC has just been launched… and HitTail is entering into the world of AdWords campaign optimization. HitTail is now a PPC product.
Yes, it’s true!
But how can that be? HitTail lands firmly on the free and organic side of search engine optimization. Isn’t this some sort of betrayal suddenly releasing features designed to encourage you to plow even more money into pay-per-click? Isn’t HitTail–the kooky company tha (more…)
One of our most frequently asked questions at HitTail is “What do I do with these HitTail suggestions?”. We created an FAQ on this topic but I’d like to create a list of all the different ways actual HitTail customers use their keyword suggestions.
Feel free to add your own ideas in the comments.
Create a new blog post using the suggestion as the title / headline
Create new pages or articles on your website targeting the suggested keywords (utilize article writing services such as the Content Spooling Network (more…)
This post is pure HitTailing. I'm both taking HitTail's writing
suggestions, and telling you one of the best kept secrets in search
engine optimization–blogging software does nearly everything
correctly for SEO, and have created a "just add keywords" environment.
Blogging software IS content management software for the web, which
follows the 80/20 rule. It does 80% of things right for SEO by the
time you've invested 20% of the time as everyone else.
One catch is that the keywords whose traffic you (more…)
