There is a need for niche keywords–longtail keywords. Call 'em what
you will, but they super-charge both your AdWords campaigns and SEO
efforts. Their very nature as obscure but effective make well chosen
long tail keywords the best deal in marketing.
For those already into AdWords, think 4% CTR, $0.06 CPC and tons of
clicks. For those still only doing SEO, think about reducing the need
to continuously expand website content.
That's about to become commonplace, because one of the best kept
secrets in n (more…)
I'm really enjoying Seth Godin's book, Purple Cow. Its one of those marketing books that reinforces those things you already know intuitively, but a book puts in fresh perspective–much in the vein of the grandaddy of all such books, The Art of War. It's about winning.
The point he makes is that with all the choice consumers have in almost every aspect of life, you have to be really extraordinay (the purple cow) to set yourself apart. I read it on the tail of Joel Spolsky on Software, another righteous read which among other things gives a rating system for software shops (more…)
The history of HitTail goes back many years, as I began to understand the futility of traditional marketing when dealing with a company that has virtually no budget, a product no one has heard of in a market that hasn’t quite developed yet.
That was the story of Scala Multimedia Software in 1998, the company that makes the sort of software that turns plasma and LCD TVs into Minority Report-style digital flatscreen signage. There was no trade-shows at the time, no trade-magazines, and not even a standardized name for the business! It was truly the wild west days of digital si (more…)
The enemy of the sort of steady, reliable HitTailing that results in the traffic-building snowball effect is habits, or lack thereof. Once you're in the writing habit, its easy to maintain. But once out of the habit, its hard to re-start. So, what breaks the writing momentum?
With me, its the need to work at a PC that breaks the momentum. I'm either at work on my employer's time, or at home not wanting to take the time. My best opportunity is on the NY subway, where I have no PC–not even a laptop, because I travel lite.
So, I'm tapping this entire post out o (more…)
Now that I'm active blogging again, I want to point out exactly how
effective HitTail has been at doing nothing–and how effective
"nothing" has been as a strategy between major announcements. I'm
reading Seth Godin's Purple Cow, and he offers numerous examples of
how if you don't have something brilliant, its better to do nothing
than to do forced or contrite promotions to keep the Marketing
department busy.
Like everything else we do, we've broken the model by NOT inundating
ou (more…)
