Search Engine Land points out that Google now fills out forms and crawls the results — potentially opening up material on the so-called “invisible web.”
Speaking from the experience of a company that has been bringing visibility to the deep web for years, webmasters should not rely on this service alone. Even if Google does start filling in forms, the results will not be optimized.
Ad Age asks: “Does Your Company Need A Chief Blogger?“
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ReadWriteWeb asks: “Is the mobile web dead?”
Good question! We think it just might be that reports of its impending death have been greatly exaggerated. Certainly, having a fully-functioning mobile web requires a consistent web viewing platform and resolution (at least getting it down to four with iPhone, Opera, IE Mobile, and Android). Right now there are just too many flavors out there. At least with computer monitors, you can be reasonably sure that everyone will have at least 800×600 if not 1024×768 and grea (more…)
If you run PPC search marketing campaigns, are you aware of “broad match” functionality? It sounds good in theory for those advertisers who are busy and cannot think of every possible keyword under the sun to add to their PPC campaigns. It allows you essentially to add a wildcard. Come up on all ads that include X or Y, no matter what other keywords are appended afterwards.
Obviously they have not been using HitTail to let their audience do the brainstorming for them! Sure, we are biased and hold strong beliefs in getting very granular about the terms you want to f (more…)
It’s a small business blogging success story, told by Search Engine Land:
“Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has been playing guitar for 17 years, and giving private lessons for 14 years. Like many music instructors, John put his knowledge into a “how to” book and built a web site to sell it. That was about two years ago. After 18 months of struggles (he thinks he sold five books), John was ready to give up teaching; he was going to play gigs and be a studio engine (more…)
PPC Hero tells you how to ?Manage Your PPC Campaign Like A Shark?:
?I was reading an article about sharks and it got me thinking about PPC management. Sure, most people?s brains may not make that leap, but that?s the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills.?
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