The social media world, thanks to scores of developers, has become a confusing place. What is social media? Which platforms are the best for marketers? What good is Twitter, Facebook, or other social networks to a marketer? In this video, Mike sets up a roundtable chat with Stuntdubl.com’s Todd Mailcoat and marketing consultant Brent Csutoras to hammer out some effective, actionable advice. (more…)
Remember seeing the bottle of soda erupt because of Mentos back in 2005? At the 25th Annual ACCM Conference, Mike McDonald talks to the guy that made it happen. Steve Spangler explains how that single incident not only exploded onto a Denver news anchor but also really helped his blog take off after he posted about it. He has continued to leverage his blog and expand it into an e-commerce business. Watch the WebProNews interview for more from the “Mentos Guy”. (more…)
And to the Lakers…”Cloaking isn’t ever a necessary thing to do,” says Maile Ohye, support engineer for Google, and that pretty much settles it. She suggests keeping things basic because the Google bot is basic, a lot like the Celtics’ bench, Mike notes. Aside from being a PAC 10 fan, hatred of the Lakers is enough to keep Maile in our good graces.
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No one likes negative feedback. Sure, sometimes it’s “constructive criticism” but most everyone would much rather receive a pat on the back. But how do you stop this negativity from getting in the way of your clients? It’s called reputation management as Todd Friesen of Range Online Media explains to Mike McDonald at SMX Advanced. Friesen says reputation management and SEO go hand-in-hand because it’s all about getting the positive results above the negative ones. He also suggests participating in and leveraging social media sites such as Twitter, Facebook, LinkedIn, etc., to help gain positiv (more…)
As far as authority goes, there’s no backlink like a .edu backlink. Getting one though, is kind of tough. But as MartiniBuster’s Roger Montti points out, even artsy/nudie/sortaporno site SuicideGirls.com has a bunch of .edu backlinks. So maybe they’re not out of the question for your site, too. (more…)