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TopRank Featured in Star Tribune

While I was at the Search Engine Strategies conference in New York, the Minneapolis Star Tribune published a profile of our companies, TopRank Online Marketing and Misukanis Odden Public Relations. The story, “Learning how to climb the web” was written by the very talented Jenna Ross.

Like the coverage we received in The Economist, “Dancing with Google’s Spiders” treatment of TopRank was very (more…)

Social Bookmarking Strategies at SES New York

Last week I was a speaker at SES New York on a panel called “Bookmarking Strategies”. I was tasked fairly specifically, to talk about the very basics of social bookmarking. On the panel with me were Todd Malicoat, Michael Gray and Neil Patel. Alex Bennert was moderator.

It was a particularly niche topic for an entire session, but I was glad and appreciative that Danny Sullivan asked me to do a (more…)

Web Developers: Help Me Help You

A client’s site is being completely overhauled by a new web dev agency from scratch because the existing agency has locked down the CMS as proprietary. These are questions put to the new agency web dev team:

1. “Can we manually or dynamically populate the title tags so they’re not all the same?”
No

2. “If we map the old urls to the new urls with 301 redirects can you implement on the server (more…)

Search Marketing Benchmark Guide 2005-2006

Marketing Sherpa has just released a new version of the Search Marketing Benchmark Guide.

This report is 100% newly researched including all new self-reported data from 3,271 marketers. Over 210 charts and tables are included plus 7 color eye-tracking heatmaps.

There’s a tremendous amount of useful data so you can compare your campaigns to the “norm” based on: Cost per clickAverage click rate
(more…)

More Digg Lameness

So, apparently Digg unbanned certain domains from having stories submitted but feedback I’ve been getting and direct observations show that any stories submitted from these allegedly non-banned sites are quickly “buried”.Connected Internet shows how the “Digg mafia” buried a story within minutes from their site. Pronet Advertising found evidence of a Digg “bury brigade”. It’s all childish (more…)

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